According to the State of California Energy Commission, in Q3 of 2011, the majority of residential systems were financed. What does this mean for solar installers? Simple. The solar lease is becoming the industry norm and you need to be offering it if you plan to remain competitive in the solar market place.
We reached out to BrightGrid Renewable Energy Finance, experts in residential solar leases, to answer some of the most common questions we get from solar installers about offering a solar lease. We created a 5 part mini series that answered the most common questions solar integrators have about offering a solar lease. To view all the videos, sign up for HeatSpring’s Free Course: How to Use Solar Leases to grow your Solar business. Here is the outline:
Part 1. Should your Business off a Solar Lease?
Part 2. How does a Solar Lease Work and How do you Sell It’s Value
Part 3. How do you Handle Customers Tough Questions About Solar Leases?
Part 4. What should you business consider when Selecting a Solar Manufacturing Partners?
Part 5. Who is a lease customer and how do you sell the leases value?
In Part 1, I spoke with Roger Franco VP of Sales and Marketing at BrightGrid and we discuss when solar businesses should offer a solar lease. Here’s what we talked about: