If you’re new to the geothermal heat pump industry, read the Geothermal 101 Reading list. It has free tools and articles on geothermal design and installation, and sales and marketing best practices.
Working in the ground source heat pump (GSHP) industry, especially in a small company where you are asked to take on the role of salesman and designer, you will find yourself answering the same questions with each new customer. Get used to it. If you work in the industry long enough, you will be asked every question under the sun. How will this system heat my home when the soil temperatures are only 50 degrees? What if I want to keep it warmer in my house? Do I need to buy an air conditioner too? How does a heat pump work? The list goes on and on.
The truth is, the average homeowner doesn’t understand how their central air conditioner works (or the refrigerator in their kitchen for that matter). They just know it works. When you mention the term “geothermal heat pump” or “ground source heat pump” to your prospective customer, all of a sudden you find yourself in uncharted territory. Then the questions begin.