In my last post, I wrote about my marketing plan for starting a renewable energy company that will be an offshoot of an existing construction company in the great state of Maine. Now, I’m going to discuss how we’ll be setting up the marketing and sales engine that will drive the businesses. Some have asked if I’m nervous about posting this information (as if I’m giving away some sort of “trade secrets”). My answer is absolutely not. Not only do I think it can help other solar and geothermal contractors dealing with similar issues but if anything it will help me more. Writing down the plan down forces me to focus the idea and ask myself if it makes sense.
In this article I will discuss how I plan on creating the processes and metrics necessary to optimize the marketing, sales, design and installation process of a new company that will sell geothermal, solar pv, solar thermal products. Read below for the full article and if you have any questions or comments on the article please feel free to leave them in the comment section, email me at cwilliams@heatspring.com or ask a question on HeatSpring’s facebook page: http://www.facebook.com/heatspring. Enjoy!
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