Solar Sales and Marketing


Sales and marketing is key to a profitable renewable energy company. We write sales and marketing posts that teach companies how to find their first project, leverage their first projects into more projects, and how to find the best customer, and quote a job profitably.

Free Ways to Start Learning:
Solar Startup Guide (Infographic)
Free Course: Commercial Solar PPA’s 101
Free Course: Residential Solar Sales Optimization

Modeling Your Solar Project’s Cash Flows – When to Increase Granularity

In this article, Chris Lord, expert instructor at HeatSpring, lawyer with deep banking experience, and the Managing Director of CapIron, Inc., outlines when it’s important for solar businesses to increase granularity in their solar project’s cash flow model.
Key Takeaways:

When you are financing a project you need to look closely at the flow of cash – in […]

Solar Women Summer Series: Sara Rafalson, Senior Associate at Sol Systems & President at WISE

Our fifth Solar Women Summer Series interview (powered by RenewableEnergyWorld.com) features Sara Rafalson, Senior Associate at Sol Systems, a solar energy finance and investment firm with offices in D.C., San Francisco, and Philadelphia. Ms. Rafalson is also the President of Women in Solar Energy (WISE), the solar industry’s only national non-profit membership association dedicated to […]

Solar Women Summer Series: Pamela Cargill, Principal at Chaolysti

Our third Solar Women Summer Series interview (powered by RenewableEnergyWorld.com) features Pamela Cargill, Principal at Chaolysti, a strategic consulting firm that helps residential solar installers operate more effectively. Based in the San Francisco Bay Area, Chaolysti aims to massively scale the deployment of residential solar by deploying programs and strategies that aggressively lower “soft costs”—the non-hardware costs of […]

3 Tax and ITC Considerations for Your Solar Project

In the article below, Chris Lord discusses three important solar tax and solar investment tax credit (ITC) considerations with students in our Solar Executive MBA Training. Chris Lord teaches Solar Executive MBA Training with Keith Cronin.

Both Chris Lord and Keith Cronin have deep expertise at the highest levels of solar business and are committed to being hands-on […]

Solar Women Summer Series: Tamika Jacques, MA Clean Energy Center (MassCEC) – “Find a Mentor!”

It’s week two of our Solar Women Summer Series! Last week we featured Lidija Sekaric, Director of the Technology to Market Program at the Department of Energy’s SunShot Initiative. This week, we’re excited to feature Tamika Jacques, Director of Workforce Development Programs at Massachusetts Clean Energy Center.

 

 

 

We met Tamika through the Massachusetts Clean Energy Center (“MassCEC”) Successful Women in […]