Solar Sales and Marketing


Sales and marketing is key to a profitable renewable energy company. We write sales and marketing posts that teach companies how to find their first project, leverage their first projects into more projects, and how to find the best customer, and quote a job profitably.

Free Ways to Start Learning:
Solar Startup Guide (Infographic)
Free Course: Commercial Solar PPA’s 101
Free Course: Residential Solar Sales Optimization

The Top Challenges with Technical Qualification for Commercial Solar Projects

This article will provide a snapshot of the current technical challenges that engineers and project managers face with the technical qualification of solar projects.

Project qualification is a critical part of the commercial solar sales process. It’s where sales, technical skills, and finance all overlap.

From the investor due diligence perspective, there are a number of key […]

Free Solar Tool: You Need to Teach Homeowners How to Compare Proposals

Residential solar sales still needs a lot of work, especially around the presentation and education of the information in proposals given to homeowners. Fortunately, we can make this better by reducing the amount of paperwork and actually helping homeowners make comparisons between proposals.
I have a friend in Somerville, MA who is looking to put solar […]

By |March 30th, 2015|Categories: Solar, Solar Sales & Marketing|Tags: , |

NABCEP Certification: How To Get It, What It’s Worth

This is a presentation I gave this week in Cleveland at the ElectroExpo. The audience was pretty small, just fifteen folks attended, so it turned into an intimate conversation rather than a formal presentation. An honest discussion about business, renewable energy, and education is right up my alley, and I walked away with some really valuable […]

Great Expectations: The Ten Most Common Mistakes of Solar Businesses and How to Avoid Them

This article is a guest post from Bill Rever, Owner and Principal at WB Rever Associates. Bill spent ten years in senior strategic roles at BP Solar where he helped launch new products and companies. He’s advised some of the biggest and most influential solar businesses to launch over the past decade, and has deep […]

Vote: Top 6 Finalists in HeatSpring’s Solar Startup Competition

It’s time to start the voting for HeatSpring’s Solar Startup Alley competition. 

***QUICK REMINDER: A vote means that you’re ACTUALLY interested in scheduling a sales call or demo with the company that you choose!***

On December 1st, 2014, we introduced our online solar startup competition. We received more than 30 submissions and during December we picked the best […]

By |January 19th, 2015|Categories: Solar, Solar Sales & Marketing, Startups and Entrepreneurship|Tags: , |