Post-ITC Planning: Key Questions for Everyone in the Solar Value Chain

The solar industry received a holiday gift this year in the form of the extension of the ITC. But we aren’t entirely out of the woods. Numerous threats to NEM and rate cases at dozens of utilities across the nation stand to fundamentally change the value of solar. Already, Nevada has retroactively eliminated its NEM program as […]

Solar Women Summer Series: Marketing the Solar Lifestyle

Glenna Wiseman is the founding principal of Identity3, a marketing organization on a mission to “empower a sustainable world”, specializing in online/media marketing as well as event and Public Relations work. Wiseman has been an executive marketing professional in the solar industry since 2007, and has worked with solar companies from supply chains upwards. She has […]

3 Learnings from Last Week’s #Solarchat and What it Says about the Future of the Industry

Last week a number of solar super stars on twitter decided to discuss how we can mainstream solar. The conversion happened on twitter.

I’m not going to give a recap or discuss what we talked about, you can find great recaps on the #solarchat here on EcoOutfitters by @ecoOutfitters or Renewable Energy World by @solarfred.

While I was watching […]

December 14th, 2011|Categories: Solar, Solar Design & Installation, Solar Sales & Marketing|Tags: , , , , |