The Best Way to Sell Solar, According to a Nobel Prize Winning Economist

“So Myron, have you installed solar panels on your house?” I asked. The answer was no: “I have these magnificent redwood trees, so that gives me trouble”…

THIS ARTICLE ORIGINALLY APPEARED ON BLOG.AURORASOLAR.COM ON 9/3/2016
…Indeed, we performed a shading analysis on Myron’s house with Aurora Solar. Shading from the trees prevented his roof from receiving enough irradiance […]

Why We Haven’t Crossed the Chasm in Residential Solar & What to Do

Just because we’re not shooting fish in a barrel doesn’t mean we’re moving past the late early majority, venturing into the mainstream, or “crossing the chasm” of residential solar. Since December 2015, I’ve been exploring the macro changes happening in the US residential solar markets and wondering where (and if) we were moving into mature […]

QuickSolar: Because Buying Solar Leads Doesn’t Have to Suck

We spoke to QuickSolar Marketplace CEO and Co-Founder, Alex Landau, about his journey into solar, his experience finding solar leads, the QuickSolar difference for homeowners and installers, and much more!
What’s your background? To what extent have you been involved in solar?
During my fourth year of school at Tulane’s Architecture program, my studio class was involved with […]

Introduction to Solar PV Markets + The 2016 Solar Startup Guide

Want to learn more about PV markets and the business of solar? Enroll in Introduction to Solar PV Markets + The 2016 Solar Startup Guide!
You’ll receive the 2016 Solar Startup Guide and expert instruction from Dr. Sean White on the features, benefits and applications of PV systems in this free course.

Enroll today and you’ll learn…

About the […]

Solar Women Summer Series: Law and Business in the Solar Industry

This week’s Solar Women Summer Series features Chelsea Turner and Latasha Terry, employees at Solar Frontier

Latasha (right): Legal Counsel J.D./M.B.A. with Solar Frontier
Chelsea (left): Business Development Manager with Solar Frontier

Tell us your stories. How did you get involved in the solar industry? What are your current positions?
CT: Solar is a perfect fit for me. I was initially attracted […]