Solar Sales and Marketing


Sales and marketing is key to a profitable renewable energy company. We write sales and marketing posts that teach companies how to find their first project, leverage their first projects into more projects, and how to find the best customer, and quote a job profitably.

Free Ways to Start Learning:
Solar Startup Guide (Infographic)
Free Course: Commercial Solar PPA’s 101
Free Course: Residential Solar Sales Optimization

Free Residential Solar Sales Tool

Residential solar sales still needs a lot of work, especially around the presentation of proposals to homeowners.
I have a friend in Somerville who is looking to get solar on her house. So, she called a number of local companies to get quotes and proposal. She was already sold on solar, she just wanted to find […]

By |March 30th, 2015|Categories: Solar Sales & Marketing||

NABCEP Certification: How To Get It, What It’s Worth

This is a presentation I gave this week in Cleveland at the ElectroExpo. The audience was pretty small, just fifteen folks attended, so it turned into an intimate conversation rather than a formal presentation. An honest discussion about business, renewable energy, and education is right up my alley, and I walked away with some really valuable […]

Great Expectations: The Ten Most Common Mistakes of Solar Businesses and How to Avoid Them

This article is a guest post from Bill Rever, Owner and Principal at WB Rever Associates. Bill spent ten years in senior strategic roles at BP Solar where he helped launch new products and companies. He’s advised some of the biggest and most influential solar businesses to launch over the past decade, and has deep […]

Vote: Top 6 Finalists in HeatSpring’s Solar Startup Competition

It’s time to start the voting for HeatSpring’s Solar Startup Alley competition. 

***QUICK REMINDER: A vote means that you’re ACTUALLY interested in scheduling a sales call or demo with the company that you choose!***

On December 1st, 2014, we introduced our online solar startup competition. We received more than 30 submissions and during December we picked the best […]

By |January 19th, 2015|Categories: Solar, Solar Sales & Marketing, Startups and Entrepreneurship|Tags: , |

“Cover of the Solar Pro” = Amazing Solar Marketing Video

If you’re in the solar industry, or a fan of renewable energy and small business, it’s impossible to watch this video and not smile:

I don’t have any deep insights or tips to share on this, I just wanted more people to see the video and get excited about life. It’s hard to get up every […]

By |November 19th, 2014|Categories: Solar, Solar Sales & Marketing, Startups and Entrepreneurship|Tags: , , |