Solar Sales and Marketing


Sales and marketing is key to a profitable renewable energy company. We write sales and marketing posts that teach companies how to find their first project, leverage their first projects into more projects, and how to find the best customer, and quote a job profitably.

Free Ways to Start Learning:
Solar Startup Guide (Infographic)
Free Course: Commercial Solar PPA’s 101
Free Course: Residential Solar Sales Optimization

Great Expectations: The Ten Most Common Mistakes of Solar Businesses and How to Avoid Them

This article is a guest post from Bill Rever, Owner and Principal at WB Rever Associates. Bill spent ten years in senior strategic roles at BP Solar where he helped launch new products and companies. He’s advised some of the biggest and most influential solar businesses to launch over the past decade, and has deep […]

Vote: Top 6 Finalists in HeatSpring’s Solar Startup Competition

It’s time to start the voting for Heatspring’s solar startup alley competition. 

***QUICK REMINDER: A a vote means that you’re ACTUALLY interested in scheduling a sales call or demo with the company that you choose!***

On December 1st, 2014, we introduced our online solar startup competition. We received more than 30 submissions and during December we picked the best […]

By |January 19th, 2015|Categories: Solar, Solar Sales & Marketing, Startups and Entrepreneurship|Tags: , |

“Cover of the Solar Pro” = Amazing Solar Marketing Video

If you’re in the solar industry, or a fan of renewable energy and small business, it’s impossible to watch this video and not smile:

I don’t have any deep insights or tips to share on this, I just wanted more people to see the video and get excited about life. It’s hard to get up every […]

By |November 19th, 2014|Categories: Solar, Solar Sales & Marketing, Startups and Entrepreneurship|Tags: , , |

Get All the Tools and Advice You Need to Start a Solar Business

We’re launching the first online solar startup accelerator in the winter of 2015 so you can get all of the tools and advice you need to start your solar business. Here’s why:

The solar industry grew 36% in 2014, creating tons of opportunity and opportunity gaps. Yes, gaps. Not every company has benefited equally. Solar panel manufacturers […]

Community Solar 101

There’s been a lot of buzz about community solar lately. While the amount of investment in community solar projects is a fraction of the investment of the entire solar industry, there are a few leaders who recognize the incredible potential of community solar.

Over the next few months, we’ll be publishing a series about community solar. […]